Key takeaways
- Cheese made from raw milk must be cured at not less than 35 degrees Fahrenheit for not less than 60 days to enter the United States. A raw milk cheese that has not met the clock does not enter.
- Parmigiano Reggiano, aged a minimum of 12 months, and Pecorino Romano, aged five months and up, clear that threshold several times over. The risk sits with young, soft raw milk cheeses.
- In the US, Parmesan, Romano and Asiago are treated as generic names, so a genuine PDO cheese competes on the consortium mark, the wheel numbering, the producer, the region and the age statement, not on the name.
- Cold chain is where the money is lost: a reefer container that loses its setpoint for a day can produce cheese a specialty distributor will refuse.
- A trial pallet is the right way to launch a new reference. In one case a first pallet of about 760 kg was followed by a reorder of 1,520 kg of the same cheese.
- Check in this order: pasteurisation and aging, then positioning, then cold chain, and only then volume and price.
Cheese is the category where American buyers most often discover that the hard part of importing is not the product. Olive oil and pasta are shelf-stable and forgiving. Cheese is a live thing with a temperature requirement, a legal aging clock, and a naming problem on American shelves that has nothing to do with quality and everything to do with trade law. Buyers who treat it like any other Italian grocery line find that out somewhere between the first quote and the first arrival.
None of it is prohibitive. Italian cheese moves into the United States in volume every week. But the sequence in which you check things determines whether your first container is a beginning or an expensive lesson, so it is worth knowing what actually governs the category before you commit to a listing.
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The aging clock is a legal requirement, not a style choice
The rule that catches people first concerns raw milk. American regulation is specific: where cheese is made from milk that has not been pasteurised, it must be cured at a temperature of not less than 35 degrees Fahrenheit for not less than 60 days. That language sits in the federal standards of identity for cheese, and it is not a guideline. A raw milk cheese that has not met the clock does not enter.
For a lot of the Italian catalogue this is a non-issue, because the great aged cheeses comfortably exceed it. Parmigiano Reggiano is aged a minimum of twelve months and frequently far longer. Pecorino Romano runs five months and up. Those products clear the threshold several times over. The problem appears at the fresher and softer end, where some of the most interesting Italian dairy lives, and where a producer’s traditional method may sit on the wrong side of the line. If a cheese is made with raw milk and sold young, it is not a US product no matter how well it sells in Milan.
The practical move is to ask two questions about every reference before anything else happens: is the milk pasteurised, and what is the minimum aging at dispatch. Those two answers eliminate the unworkable candidates in about a minute and save weeks of pursuing a product that was never available to you.
Your PDO is not protected on an American shelf
This is the one that frustrates Italian producers and surprises American buyers who assume a European protected designation carries over. It largely does not. The United States treats a number of European cheese names as generic descriptors rather than geographic indications, which means a domestically produced hard cheese can legally be sold as Parmesan, and similar treatment applies to Romano and Asiago. Feta is the best-known example of the same principle.
The dispute is live rather than settled. Through 2025 and into 2026 the United States has continued to push for these names to be classified as generic in third-country trade agreements, and the European Union has continued to defend them, with the argument now playing out in markets like Indonesia, Taiwan and Argentina rather than domestically, where it has reached an impasse. None of that changes what you face on an American shelf today.
What it means commercially is that your genuine Parmigiano Reggiano PDO will sit next to a domestic product using a name the shopper hears as the same thing, at a price you cannot match. Competing on the name is a losing position. The importers who do well with Italian cheese in the United States compete on the things that cannot be copied: the consortium mark and the wheel numbering, the specific producer and region, the age statement, and the sensory difference that a counter demonstration makes obvious in four seconds. That is a merchandising strategy as much as a sourcing one, and it needs deciding before you write the order, because it changes which references you should be buying.
Cold chain is where the money is actually lost
Cheese arriving warm is not a documentation problem, it is a write-off. The Atlantic crossing from an Italian port to the US East Coast runs a few weeks door to warehouse once consolidation, sailing, port handling and customs clearance are counted, and every hour of that is a temperature commitment. A reefer container that loses its setpoint for a day produces cheese that may still be technically saleable and will absolutely not be accepted by a specialty distributor who has a reputation with their own accounts.
The mitigation is unglamorous and it happens in Italy, before the container moves. Confirm the producer’s dispatch temperature and that it matches the reefer setpoint on the booking. Confirm the packaging is specified for the transit time rather than for the domestic Italian market. Decide in advance who reads the temperature log on arrival and what happens if it shows an excursion, because agreeing that after a bad arrival is a much worse conversation.
Whole wheels behave differently from cut and wrapped formats here, and that is worth thinking about at the order stage rather than the receiving stage. A wheel is robust, it ages gracefully, and it gives a retailer a theatre piece at the counter. It also requires someone at the destination who can cut it properly and a channel that can move it before it dries. Pre-portioned formats solve the labour problem and create a shelf-life problem. Neither answer is right in the abstract, only right for a specific channel.
Which Documents a US Cheese Shipment Needs
Cheese follows the standard FDA route for food imports. The producing dairy holds an FDA food facility registration, and that number goes on the shipping documentation. You as the importer meet your Foreign Supplier Verification Program (FSVP) obligations. Prior Notice is filed with the FDA before arrival, which for ocean freight means no more than 15 days and no less than 8 hours before the shipment arrives. Ocean cargo also needs an Importer Security Filing (ISF) at least 24 hours before the container is loaded in Italy, and a licensed customs broker files the entry.
From Italy, we prepare the product, origin and food safety documentation your broker needs before the container sails, so the clearing on your side is routine. The full sequence is in our guide to importing food from Italy to the USA.
What a first order, and then a reorder, actually look like
A worked example is more useful than a checklist. A leading Italian specialty distributor in the US Northeast came to us looking for a specific product their customers had been asking about: a black-rind, buffalo-milk wheel with clean allergen credentials, positioned for gourmet retail and food service. We matched it to Bella Lodi Riserva Bianca, produced in Lombardy, made with buffalo milk and naturally lactose-free, with a black rind that reads instantly on a shelf.
The first order was one pallet of whole wheels, roughly 760 kilograms. That number matters more than it looks. It was large enough for the producer to run properly and small enough that the distributor was not betting a season on a product they had never sold. We sourced the wheels, quality-checked them against the agreed specification before dispatch, prepared the product and origin documentation their US customs broker needed, and consolidated the pallet to their forwarder in Italy. The clearing was the distributor’s side, as it should be, and it went through without a query because the paperwork was correct when it left.
Two details from that job generalise. First, the trial pallet is the right instrument for a new reference, and a producer who will not run one is telling you something about how they view the relationship. Second, the thing the distributor was most pleased about was the raspadura knife kit we included for shaving the cheese at the counter, which cost almost nothing and solved the problem of how their retail customers would actually serve an unfamiliar product. A first order is not only cheese arriving. It is whether the buyer can sell it the week it lands.
The follow-up is the part that matters commercially. In August 2026 the same distributor reordered the same reference at 1,520 kilograms net, exactly double the trial, shipped as 40 cartons on a standard 80 by 120 pallet. That is what a working programme looks like from the inside: not a dramatic scale-up, but a second order twice the size of the first, placed by a buyer who now knows the product sells and knows the paperwork holds. The reorder moved through the same route, consolidated in Italy and handed to the buyer’s logistics partner, with the producer’s FDA food facility registration number stated on the shipping documentation. Nothing about the second shipment needed renegotiating, which is the entire return on getting the first one right.
The sequence that saves you months
Order of operations does most of the work in this category. Establish pasteurisation status and minimum aging first, because that is a hard filter and it is free to check. Settle the positioning second, since the naming reality determines whether a reference can carry the price it needs. Specify the cold chain third, in writing, with the producer and the forwarder in the same conversation rather than in sequence. Only then discuss volume and price.
Buyers who run it in the other direction, agreeing a price and then discovering the aging or the temperature constraint, spend the difference several times over. The broader mechanics of US food importing, the FDA registration and prior notice side, are covered in our guide on how to import Italian food to the USA, and they apply here as they do to any category.
Pre-Order Checklist for an Italian Cheese Listing
Run every reference through these eight checks before you agree a price. Each one is free to answer at the quote stage and expensive to discover at the port.
| Check | The question to answer | Why it matters |
|---|---|---|
| Milk | Is the milk pasteurised? | Raw milk cheese must meet the 60-day rule at not less than 35°F |
| Aging | What is the minimum aging at dispatch? | A young raw milk cheese does not enter the US |
| Positioning | How will this reference compete with domestic Parmesan, Romano or Asiago? | The name is not protected on a US shelf; the marks and the age statement are your case |
| Dispatch temperature | Does the producer’s dispatch temperature match the reefer setpoint on the booking? | A day off setpoint can turn a shipment into a write-off |
| Packaging | Is it specified for the transit time rather than the domestic Italian market? | A few weeks door to warehouse is a different packaging specification |
| Temperature log | Who reads it on arrival, and what happens after an excursion? | Agreeing that after a bad arrival is a much worse conversation |
| Format | Whole wheel or pre-portioned? | Wheels need cutting skill at destination; portions shorten shelf life |
| FDA registration | Is the producer’s FDA food facility registration number on the shipping documents? | It is part of what lets the shipment clear without a query |
Frequently asked questions
What is the 60-day rule for raw milk cheese entering the USA?
Cheese made from unpasteurised milk must be cured at a temperature of not less than 35 degrees Fahrenheit for not less than 60 days before it can enter the United States. This sits in the federal standards of identity for cheese and is not a guideline. A raw milk cheese that has not met the clock does not enter.
Do all Italian cheeses meet the 60-day aging requirement?
Many do comfortably. Parmigiano Reggiano is aged a minimum of twelve months and Pecorino Romano runs five months and up, both clearing the threshold several times over. The issue appears at the fresher and softer end of the category, where a producer’s traditional method may sit on the wrong side of the line.
Are Italian cheese names like Parmesan protected on US shelves?
No. The United States treats a number of European cheese names as generic descriptors rather than protected geographic indications, so a domestically produced hard cheese can legally be sold as Parmesan, and similar treatment applies to Romano and Asiago. Feta is the best known example of the same principle.
How should an importer compete against a domestic product using the same name?
Not on the name itself, since that is a losing position on price. Importers who do well compete on the consortium mark and wheel numbering, the specific producer and region, the age statement, and the sensory difference that a counter demonstration makes obvious.
Why is cold chain the biggest financial risk in importing Italian cheese?
The Atlantic crossing from an Italian port to the US East Coast runs a few weeks door to warehouse, and a reefer container that loses its setpoint for even a day can produce cheese a specialty distributor will not accept. Confirming dispatch temperature, reefer setpoint and transit-specified packaging before the container moves is the main mitigation.
What is the right order of operations before agreeing volume and price?
Establish pasteurisation status and minimum aging first, since that is a hard filter and free to check. Settle the positioning second, since the naming reality decides the price a reference can carry. Specify the cold chain third, in writing, with the producer and forwarder in the same conversation. Only then discuss volume and price.
What documents does an Italian cheese shipment need to enter the US?
The producing dairy’s FDA food facility registration, your FSVP records as the importer, FDA Prior Notice filed between 15 days and 8 hours before arrival by sea, an Importer Security Filing at least 24 hours before loading in Italy, and a customs entry filed by a licensed broker.
Should a first Italian cheese order be a full container?
No. A trial pallet is the right instrument for a new reference. In one case a first pallet of about 760 kg of whole wheels was followed by a reorder of 1,520 kg, exactly double, once the distributor knew the product sold.

About the author
Giorgio Morocica
Export Manager at ALL-FOOD
Giorgio leads export operations at ALL-FOOD, sourcing and shipping authentic Italian food for importers, distributors and retail chains across the USA, Canada, Australia, the Middle East and South America. He writes about the sourcing, compliance and logistics questions buyers actually run into.
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ALL-FOOD is a dedicated Italian export office based in Tuscany. We source authentic Italian cheese from established producers, quality-check every batch before dispatch, and prepare the product, origin and food-safety documentation your customs broker needs, for importers, distributors and retail buyers in the USA, Canada, Australia, the Middle East and South America. We source and export; we are not the manufacturer and not your importer of record, which means our job is to make sure that what leaves Italy is correct and that your side of the border is uneventful.
You can see the full range on our Italian cheese page, the detail of a real first shipment in the Bella Lodi case study, and the wider US picture on our USA market page. Tell us the references you are interested in, your channel and your target volume, and we will come back with producers, specifications and the aging and temperature answers up front rather than three emails later.
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